Nestlé is one of the brands using Woodman’s website’s video advertising experiences.
A relationship with Woodman’s, an employee-owned American supermarket chain with locations all throughout Wisconsin and northern Illinois, was today announced by InMobi Commerce, one of the most cutting-edge and creative advertising technology platforms for retailers and eCommerce businesses. The initiative will debut with a selection of video-based product discovery and monetization solutions from InMobi Commerce. By enabling customers to find and consider products during their shopping trip and maximizing reach for participating businesses, these technologies will assist Woodman’s in inspiring and engaging customers.
According to eMarketer, food remains the major vertical for future development even though other niches in retail media are gaining ground. Through this relationship, InMobi will give the supermarket access to AI-powered campaign automation and optimization technologies as well as video ad experiences to assist shorten and enliven the consumer path to buy.
By connecting with their devoted followers throughout their ecommerce site (powered by Point Pickup) with the use of these video-led solutions, Woodman’s has been able to garner dialogues from major companies. This has aided Woodman’s in differentiating itself as a retail media player capable of providing single-window, full-funnel marketing solutions to its marketing partners.
According to Dan Hess, director of eCommerce at Woodman’s, “Retail media continues to evolve, and we have been looking for partners to help us stay on the cutting edge with innovative solutions that will both attract deeper investment from our brand partners while creating an easier, more seamless customer experience on our site. InMobi’s position as a video-led platform that supports more regionally focused grocery stores with solutions like AI-powered campaign automation and optimization solidified them as the perfect partner for our retail media journey.”
Woodman’s website has become a sought-after destination for their brand advertising partners, which now include both small local firms and major national CPGs, thanks to its emphasis on video. One of the first companies to seize the chance to make use of the video experiences now offered on Woodman’s website was Nestlé, starting with sponsored product videos.
According to Tyler Weigman, National Shopper Marketing Lead at Nestlé, “Video ad experiences have become key to attracting consumers’ attention in a world where brands compete for it daily. We are thrilled to work with InMobi to bring our products to life on Woodman’s website through cutting-edge video experiences.”
InMobi Commerce gives merchants a platform to sell premium ad space and connect brands with high-intent consumers as they research, browse, and shop online by utilizing InMobi’s extensive ad tech expertise on the supply side. Brand video, sponsored product video, and shoppable advertisements, among other market-first video formats offered by the solution, give advertisers access to premium content that boosts engagement and ROI.
According to Jimit Doshi, senior vice president and general manager of InMobi Commerce, “InMobi Commerce makes product discovery very seamless and helps consumers become more informed and acquainted with brands through its unique shoppable formats. In a time when consumers’ attention is valuable, InMobi’s stunning and native video experiences are proving to be the best way for brands to connect with customers at the point of sale.”
While offering advertisers solutions like an AI bidder helps brands launch campaigns under 90 seconds while never having to worry about optimization, InMobi Commerce, powered by machine learning and providing deep, strategic insights, helps retailers to stage the program with no additional resource investments. This increases efficiency and effectiveness on the demand side as well.
For merchants and e-commerce businesses, InMobi Commerce is a cutting-edge set of product discovery and monetization technologies created to help maximize earnings from media-related sources. InMobi Commerce is a pioneer in bringing shoppable videos to retailers, assisting them in developing highly effective video shopping experiences, and rerouting immersive product discovery from social platforms to their own channels.