The marketing automation service makes investments in generative AI to benefit its clients by raising consumer engagement, conversion rates, and satisfaction levels.
By releasing tools that produce content for marketing message and sales outreach, ActiveCampaign, the market leader in marketing automation, email marketing, and CRM, is investing in AI while enabling organizations to develop and iterate on the most effective marketing tactics. ActiveCampaign AI’s beta version is currently accessible in its email designer and will provide users the ability to create content in-context as they develop their emails. After receiving a prompt, AI will produce three possibilities for the user to choose from, which they can then further refine with detailed feedback to get the version that best matches their needs.
ActiveCampaign’s new AI can help right away for marketers who want to spend less time creating the ideal email or ecommerce managers who need to swiftly develop product descriptions or offers that significantly increase their brand’s sales.
ActiveCampaign AI will have the ability to create content for 1:1 emails, SMS, landing pages, and forms in the upcoming months. Businesses will be able to maintain a consistent brand image and make sure their content is well received by customers on each channel thanks to ActiveCampaign’s support for multiple channels. Customers of ActiveCampaign will be able to create an entire campaign based on a single provided prompt later this year.
All users on all plans get access to ActiveCampaign AI (beta) via an early access waitlist.
Experts Offer Their Opinions on ActiveCampaign’s AI Investment. Read below.
According to Jason VandeBoom, founder and CEO of ActiveCampaign, “We are constantly thinking about features that will make our customers more successful, save them time, and improve the experience for their customers. We wanted the rollout to address what our clients need and how we can assist them solve their specific problems, so we were very deliberate in our investment in generative AI. We can’t wait for companies to start utilizing our AI, gain their input, and keep improving.”
Although unusual, this AI investment is expected from a company like ActiveCampaign, according to Brooke Farbstein, Strategic Partner Manager at Aircall. “Every product innovation we have seen from their team was launched with the customer in mind to address a problem that had not yet been solved.”
According to Margaret Rice, CEO of Your Therapy Source, “ActiveCampaign’s investment in AI in a beneficial and strategic way speaks volumes when it comes to the company’s product innovations and its commitment to customers. We are quite thrilled about the opportunities this will present for our company, not just in terms of the creation of new material, but also in terms of the testing and iteration that will enable us to send better campaigns and connect with more potential clients.”